Despite having a good product or service, many businesses lose tons of new customers by not having a digital brand presence. Brand storytelling video animation creates, aligns, and explains the brand story. Customers can emotionally connect—ultimately helping the business to get new customers every day.
Regardless of the nature of the service or product you sell, you have competitors doing the same. You worry about how you can improve your revenue, get your old customers to spend more, and gain new ones more frequently.
It's a true story for everyone swimming out there in the giant pool of business marketplace. So, what is a way out for you to stand out from your competition? How do you sell more? How can you get relief from not worrying too much about your yearly revenue?
There are plenty of methods that you can follow to grow your business. Here we will be showing you the formula that is easy to use, inexpensive for your marketing budget, and gets you the desired result no matter what.
We call it The Brand Storytelling Video Animation formula. There are few key reasons that this formula works.
Firstly it uses the most potent yet ancient tool that humankind has used throughout generations- The story. A story was first told in caves via painting, then through letters and alphabets on books.
It compels every customer out there who decides to purchase any product. It makes them spend big dollars on an exclusive brand that they adore in mind. And it makes the company grow and sprout like Amazon, Apple, Microsoft, or Toyota.
Secondly, considering the amount of revenue it will generate over time, this formula is inexpensive. Any business can opt into this model and apply this formula to get the customers rolling in.
Thirdly, this formula is a proven framework applied to thousands of businesses worldwide and scientifically worked like a charm to generate revenue in billions of dollars.
The Animated Story part is the core of this formula, which we will describe in extensive depth. However, the rest of the ingredients in this formula is essential to make everything work.
So the formula goes like this:
Animated Story + Good Branding = More Selling
Animated story will have a character who will have a single problem. In the journey, the character meets a guide. The Guide provides a plan. The Plan induces a call to action, which helps the character avoid failure and succeed.
That was the summarised version of the formulation part. Now, this approach addresses the shared human need of survival, safety, relationship, and self-actualization.
Let's break down all the parts, so you understand this better.
The character here is your customer, not you, not your service or solution. A simple secret to success in this formula is to focus on your customers more than anything. The whole story is about their journey. Your business or service will come into play pretty soon already.
Another reason to put your customers as the main character is that every potential consumer of your brand sees themselves as heroes. If your animation can show this, you have already hooked them for the rest of the journey.
So the story has the hero character now, now the question is, will that character ever find what he or she wants to achieve? It is elementary for all stories around us. The journey will end with or without reaching the goal of that hero.
Here we have to fill in the gap that what your hero wants to achieve. What is their goal? It is crucial to make it extremely clear for your audience to understand what the character wants.
Make the goal so important for that character as if the characters' lives suffer a lot by not getting what he or she wants.
Few sample sufferings are saving time, getting rid of the pain. Or conserve resources, avoid emotional stress, psychologically breaking down, etc.
Now, this part also can focus on rewards per se. Suppose gaining popularity, having peace of mind, accumulating more resources, building more networking opportunities, or just having a sense of meaning in your customers' lives.
The Single Problem of the Character:
Now that you have the character and a goal set, your story needs a villain—a root of causing painful traumas for your character. It should not be feelings like sadness, anger, fear, disgust.
A sample of a villain can be an outdated, slow process that kills time or financial barriers that disallows one to have a functional life.
It also could be an inefficient process that creates irritation or a sensory discomfort inducer that makes one unpleasant.
Based on your business model, you have to pick the villain or a problem here.
Pro Tip #1 of the day!
Even though your business sells or provides multiple products or services. For each animated explainer video production, focus on only one problem. Create more videos separately following the same formula, and this will exponentially work for growing your brand.
This villain needs to be real, implying that your customers will only purchase your product or service if they can relate to the problem. The relatability of the problem fulfills the story and makes the situation sound authentic.
It would be best if you never induced fear in your customers using this villain or the problem. It has to be relatable enough for your audience to connect.
Three layers of the problem: As you are showing, the problem that the hero or character faces can have three different layers.
The first layer is the External Problem. It is a real-world problem that a character faces. For example, let us think our hero needs to meet the minimum earning goal.
The second layer is Internal Problem. Most of the business misses out on this as they focus only on external problems. As a result, they generate less revenue in the long run.
Internal problem resemblance the doubt and the question where the hero character asks this to himself or herself. Can I do this? Do I have enough to make this work?
The third and final layer is Philosophical Problem. It simply deals with justice, fairness, good vs. evil, which means how humane your service or product is. Does it affect anyone unjustly? Does any wrongdoer profit from it?
Let's see a real-world example and map the problem partly to clarify further. Let us think your business is moving and packing service in the Los Angeles area. Your target group is house owners, students, schools, stores, or offices who need to relocate.
Your story's character would be one from that target group, let us think, an office owner.
The office owner is the hero. He is facing the external problem of not finding a moving company that treats them friendly and does everything on their behalf.
The character's internal problem here in the example is not finding enough information about a moving company that does professional office relocation. And the hero is also scared of what if he fails to see that company soon to avoid monetary punishment.
Lastly, the hero's philosophical problem is that it should not take forever to find a suitable office relocation service that treats them like real human beings.
Character Meets a Guide:
It is the part where you come in. Your service or product is the Guide. Before dumping all your company's information, you need to understand two vital characteristics your company needs.
The first characteristic your company must have is Empathy, which is not pity, but an in-depth understanding of your character's problem. Also, the openness of helping out the hero to succeed.
The second and final characteristic your company must show is Authority. The ability to do what you say that you do - aka competence.
You need to provide proof that your business has helped heroes like the office owner before. It'll create trust in your audience's mind for your brand.
Once your company fulfills both characteristics, you can call yourself the Guide in the brand storytelling video formula.
Now that you are the official Guide, you ought to give the hero character a The Plan. Now Plan can break down into two parts.
The first type of Plan could be a Process Plan. This Plan will take your customers through a process where they buy your service and be part of the business. For example, for the moving company, it can be - place a call or send a quotation.
Through this process, you can get your customers to explain their needs further. Mentioning of job execution and Keypoint indicators happens in this step.
Pro Tip #2 of the day!
A handful of business misses the correct way of handing out the planning process to customers. Always focus on calling customers for action in your ad animation, even if you think you're already doing it.
The second type of Plan would be an Agreement Plan. It is the place where you guarantee you customers three to five reason to believe in your brand. You can think of it as a straightforward service-level agreement.
So for our example here, you can enter the story animation being another character representing your packing and moving company.
As the hero character is frustrated by the problems, the Guide character then explains the viable solution to get rid of the problem. The Execution of handing off the Plan depends on your business model.
Once you as the Guide have successfully handed the plan to your hero character - the customer, you are free to move to an essential part of this formula, call to action.
Calls to Action:
The end goal for your storytelling formula is to challenge your customers to take a specific action. Customers will never magically realize that they should buy your service. You have to force the subconscious mind of your customers gently to take the necessary step to convert.
For our example, after handing in or explaining the Plan to the hero to overcome pain. The Guide character can ask the hero to take a specific action.
You have to make it evident and straightforward for your character in this formula to buy your product. Or opt into your service.
There are two different types of Calls to action in this formula.
Direct Calls to Action: This is the natural selling process, the ever-popular "Buy now" slogan. Or the "Call Today" to schedule an appointment. In your story, the Guide is to call the hero to take action.
On your website, social media channels or promotional emails should have direct calls to action embedded directly underneath your video animation.
Transitional Calls to Action: Your storytelling video animation itself is a transitional call to action. After watching the entire story, your audience is hooked and ready to convert.
The message of Direct Calls to Action should also stick for 5 seconds at the end of the animated video. There should be no confusion whatsoever using the direct calls to action.
Once your Guide character calls the hero character to take action, it is time to reach the story's end. It will reveal if the hero finally got what he or she wanted or failed to do so.
After the character opts into the calls to action, there are only two possible outcomes in the story. The first outcome is what would happen if the hero doesn't purchase my product or service.
Helping the hero character to avoid failure shall be subtle. Not to scare the character too much by inducing fear. In that case, the story may lose its grip, and the formula might not work correctly.
Also, not showing the stakes to the hero will have almost no impact on converting to a customer of your business finally. You ought to balance this out evenly.
The story should point out the stakes if the hero does not pick up the CTA. In our example, if the office owner wouldn't make a call to book an appointment or asks for a quotation from the moving company. He or she is to suffer again by going back to the root of the problem.
Now to the last part of the animated story, part of the formula is a happy ending.
The Hero Succeeds:
There are three types of happy ending in this formula.
The first one is the winning power or position. In our example, the owner will win the trust of his or her employees. Retain the excellent reputation by successfully relocating office by choosing a suitable moving company.
The second type of happy ending is the union that makes the hero whole. By choosing the right company, he has put almost no pressure on his employees, making the workforce happy. The owner doesn't have to sweat much and focus on his essential task.
Finally, the third type of happy ending is philosophical self-realization. The hero understands that he or she has what it takes to get the job done.
In our example, the office owner accepts that they have finally selected the right candidate for relocation service, boosting their morale.
Pro Tip #3 of the day!
It can easily be a daunting task for you as a business owner to put all these details and run this formula for your business, which is understandable. It is the job of animation production companies to determine who is the hero character and who is the villain and produce a compelling animated brand storytelling video.
All you have to do is pick a professional production house and answer few simple questions for the team to do all the heavy lifting for you.
It wraps up how you can apply the Animated Story part of your business to the formula. Now let's move to the second and final part of the equation, good branding.
There are tons of business do not understand branding, and that is fine. Not every business owner is supposed to go to a business school to learn to brand. Or become an expert on managing brands but provide their service to the community.
That is why many creative agencies, animation production companies, and branding consultants out there to help you build perfect branding that goes with your business.
Good branding must have a few criteria, starting with cohesive brand elements. It means you have to have a set of colors, icons, images, fonts, slogans constant all across your website.
All your pages, packaging, emails, videos, blog posts must have similarities. For instance, the brand Nike uses "Just do it" as a slogan. Black, green, red, and orange as their brand color.
You must use a logo for sure for your brand that has your name or slogan in it. Your brand also needs a motive, a set goal that is to inspire your target audiences. A vision is also a must for your brand to have. It is something that you want to achieve over a long time.
You can hire a designer for your logo and a copywriter for a slogan. But ideally, if you hire a creative production house to do all these for your brand. You can save thousands of top dollars and avoid all the frustration marching all the brand elements back and forth.
Good branding also needs a marketing strategy set. Without marketing, there will be no advertisement. Without ads, you could never reach out to people to tell them about your product.
Your brand must have an annual marketing budget to develop website content, email marketing, inbound marketing, and whatnot.
To determine all the budgeting, you can always reach out to your creative ad agency or content production company. They can provide you a free assessment showing how much your marketing budget should be.
On top of that, they can also offer you options of various marketing methods you can apply for your brand to grow. Based on your ability, pick the suitable one.
Now that you have both ingredients figured out for the formula apply it in your business and see how the selling improves.
Conclusion: Animation story has the power to visualize your brand's story for your target audience. Good branding makes the audience have faith in your brand. When you blend in both together, you will see a drastic improvement in your sales. This method is popular and used daily by thousands of companies worldwide. So why not try it for yourself?